European wholesale focus Opportunity to expand distribution across Europe, leveraging the existing Paris office for wholesale orders and potential partnerships with European distributors to scale Flor de Selva, Cumpay, and Villa Zamorano brands.

Niche premium push Position Maya Selva as a premium handmade cigar supplier to specialty retailers, aiming to grow through boutique tobacconists, high-end gift shops, and luxury hospitality channels in key markets such as France, Spain, Italy, and the UK.

Limited editions cadence Capitalize on recurring limited editions (Año del Caballo, Año de la Serpiente, Danlí Corto) to drive seasonal demand, exclusive launches with retailers, and event partnerships to boost impulse sales and consumer engagement.

Strategic partnerships Leverage recent executive leadership appointment and targeted marketing to secure co-branding or exclusive distribution deals with premium tobacconists, cigar clubs, and hospitality venues seeking differentiation.

Digital and events leverage Enhance online presence and trade visibility using the current tech stack (Google Cloud, Sentry, CDN) to support digital catalogs, virtual tastings, and vendor show participation, capturing data for lead nurturing and B2B conversions.