Market Leadership MBM is a leading NZ independent media agency now part of Publicis Groupe, with a track record of awards and rapid growth, signaling strong credibility and potential for upsell to integrated marketing solutions and larger global campaigns.

Data and Tech Their tech stack includes Google Marketing Platform, Looker, and measurement tools, plus a strong emphasis on data-driven planning and analytics. This creates opportunities to offer advanced analytics services, attribution modeling, and cross-channel optimization.

Digital and DOOH Recent wins in out-of-home (DOOH) and programmatic partnerships (World Vision DOOH, LUMO collaboration) along with TikTok partnerships indicate appetite for innovative, multiplatform campaigns and social video integrations that can be expanded with advanced targeting and creative formats.

Global Capabilities As part of Publicis Groupe, MBM can access global resources, technology, and best practices to scale campaigns for multinational brands targeting New Zealand and regional markets, presenting upsell opportunities to larger, cross-border media buys.

Performance Awards MBM has repeatedly won top industry awards for agency of the year, best in show, and innovation, signaling strong case studies and ready-made proof-points for selling advanced measurement, optimization, and creative solutions to potential clients seeking proven performance.