Target Muscle Capitalize on recent press around the 2023 Dodge Charger and 2023 Chrysler 300 launches to engage customers in markets where muscle cars and full-size sedans remain desirable, such as the Southeast region and nearby states.

Regional Focus Leverage Mc Kinney Dodge’s Texas and broader South/Moutheast footprint to tailor regional promotions, inventory highlights, and test drive events that align with local demand for performance vehicles and premium sedans.

Digital Reach Utilize the dealership’s tech stack (Optimizely, The Trade Desk, Google Workspace, and AWS) to run targeted digital campaigns, retargeting, and personalized offers to in-market buyers and prior website visitors.

Low Volume, High Touch With a small team, emphasize high-touch, relationship-based sales motions, offering concierge experiences, virtual showroom tours, and rapid follow-up on leads generated from recent model introductions.

Competitive Benchmark Monitor comparable regional dealers (e.g., Landers McLarty) to identify pricing, incentive, and service package opportunities that can be matched or exceeded to win share in the Dodge/Chrysler segments.