Recent Client Wins McCann New York secured contracts with L'Oréal, Frontier Communications, and the New York Lottery, showcasing potential for further collaboration and expanding service offerings to similar clients in the beauty, telecommunications, and entertainment industries.
Top Talent Acquisitions With key hires like Suzanne Ayello as managing partner and Suresh Raj as chief growth officer, McCann New York demonstrates a focus on bolstering its leadership team. Leveraging these new personnel relationships can lead to partnerships with their previous network and industry connections.
Award-Winning Creativity The prestigious recognition at Cannes Lions and the innovative 'Good to Go' campaign for Frontier Communications highlight McCann New York's creative prowess. Brands seeking innovative advertising solutions may find value in partnering with an agency known for its award-winning campaigns.
Industry Expertise McCann New York's extensive experience since 1912 positions it as a pioneer in the advertising industry. Leverage this legacy and industry insights to attract clients looking for a partner with a deep understanding of market trends and consumer behavior.
Competitive Landscape Analysis In comparison to similar agencies like Havas, Leo Burnett, and Publicis, McCann New York's unique positioning in terms of revenue and employee size presents opportunities to target clients who may prefer a more specialized and personalized approach offered by a mid-sized agency.