Diverse Customer Base With a strong contractor presence comprising 65% of their customer base, McCord's Do it Best offers significant sales opportunities by targeting professional remodelers, builders, and contractors who require bulk supplies and tailored service levels.

Product Expansion Potential The wide range of major product categories including lumber, hardware, plumbing, and electrical supplies indicates opportunities to upsell complementary items, cross-sell based on project needs, and introduce new product lines to increase purchase frequency.

Digital Engagement Utilizing digital tools like Google Analytics, Facebook Pixel, and Ruby on Rails suggests active online marketing and customer tracking, enabling targeted campaigns to drive local foot traffic and online sales.

Revenue Growth Area With current revenues between 1 million and 10 million dollars, the business has room to expand through targeted sales strategies, increased contractor engagement, and enhanced promotional efforts to scale revenue.

Community Focus As a local retail dealer with a relatively small team, building community relationships and leveraging local marketing could foster customer loyalty and generate repeat business from both contractors and consumers.