Historic & Contemporary Target their focus on historic and contemporary millwork to pitch product breadth, including restoration-grade moldings and modern trims, highlighting cross-selling opportunities with complementary hardware and finishes.

Local Showroom Advantage Leverage their extensive Portland showroom to schedule in-person consults, demos, and contractor networking events, positioning as a preferred supplier for architects and designers working on professional renovations.

Mid-Sized Growth With 11-50 employees and revenue in the low to mid-range, approach for scalable partnerships such as bundled product programs, MDF to solid wood lines, and service add-ons to accelerate order size and repeat business.

Tech-Driven Sales Utilize their existing tech stack (WordPress, Shopify/WooCommerce, Google Cloud, iCIMS) to propose integrations for B2B procurement, custom catalogs, and streamlined quoting to shorten sales cycles.

Market Positioning Position McCoy Millwork as a regional leader in specialty millwork within a competitive landscape of mid-market players, offering exclusive collections, fast fulfillment, and strong after-sales support to win contractor and designer loyalties.