Wholesale Fuel Channel Target McCraw Oil and Propane as a strategic wholesale partner for refined fuels, lubricants, and propane, leveraging their established Texas-Oklahoma footprint and long-tenure since 1972 to expand bulk supply agreements and contract pricing for reliability and volume discounts.

Mid-Market Growth With 51-200 employees and annual revenue in the 50-100 million range, position McCraw as a mid-market customer with potential for multi-year procurement programs, credit terms, and value-added services such as fleet fueling programs and on-site delivery optimization.

Tech Enablement Leverage their existing tech stack (Oracle, Microsoft Office suite, WordPress) to offer integrated procurement workflows, data analytics, and digital invoicing; propose modernization of order management and reporting to improve efficiency and visibility.

Propane & Lubricants Expansion Signpost opportunities in propane distribution and lubricant supply, considering their core product mix, to upsell higher-margin offerings, maintenance programs, and bundled energy solutions for commercial and industrial customers.

Geographic Focus Emphasize sales play targeting the Texas-Oklahoma corridor, aligning marketing and field sales to regional demand, competitive pricing, and reliable delivery windows to outperform local competitors.