Strategic Partnership Cypress Health Partners has announced a partnership with McCune, Murphy, & Potter Physical Therapy, signaling potential co-marketing, referral, and network expansion opportunities in Ithaca and surrounding underserved markets.

Growth and Reach The practice has expanded from a single location to multiple sites in Ithaca, Dryden, and Trumansburg, presenting scalable collaboration opportunities for equipment vendors, tech providers, and regional therapy networks.

Specialized Expertise With orthopedic manual therapy specialists and Fellows of the American Academy of Orthopedic Manual Physical Therapists, the firm emphasizes high-value, evidence-informed treatments suitable for partnerships with education, training, or device solution vendors targeting musculoskeletal care.

Small but Visible Operating with a lean team (2-10 employees) but strong clinical reputation as the oldest private practice in the area, there is potential for reseller programs, outsourced admin/tech support, and scalable service models to enhance efficiency.

Digital Presence Their tech stack includes WordPress, CDN, AMP, and modern web technologies, indicating openness to digital enhancements, telehealth integrations, patient engagement tools, and performance optimization partnerships.