Auction Leadership Midwest-focused auction expertise and a strong founder-led brand position McCurdy as a premier partner for real estate auction services, suggesting a sales opportunity with property portfolios seeking high-visibility, time-efficient disposition.

Growth momentum Recent leadership expansion with a new district sales manager indicates organizational growth and an active sales strategy, presenting opportunities to engage for scalable national or multi-region auction campaigns.

Recognition & awards Industry accolades and top-producer honors (including Land Star recognition) enhance credibility when approaching potential clients, especially property owners and developers seeking proven performance metrics.

Digital & analytics Finely-tuned tech stack including Meta platforms, Looker, Google Tag Manager, and data-driven marketing capabilities; leverage these tools to offer performance-based campaigns, audience targeting, and measurable auction outcomes.

Revenue potential With a revenue range of 25-50 million and a moderate team size, there is room to upsell bundled auction services, advisory consulting, and cross-sell to related real estate assets or portfolios seeking efficient liquidation.