Specialized ERISA focus Target disability and life insurance carriers and plan administrators that deal with ERISA claims, offering McDermott Law’s deep expertise in ERISA litigation to differentiate from general civil litigation firms.

Colorado market leverage Position for referrals and partnerships with local insurers, hospitals, and employers in Colorado, emphasizing state-specific expertise in PERA programs and Colorado disability claims to win cases and volume referrals.

Growth-ready capacity Highlight the firm’s mid-size agility (11-50 employees) as a selling point for handling complex cases with personalized client attention while scaling to support larger claim volumes for partner firms.

Tech-enabled outreach Leverage the current tech stack (WordPress, Google Ads, Microsoft Advertising, iCIMS, analytics tools) to run targeted client acquisition campaigns and streamline onboarding of new client partners and referrals.

Revenue credibility Use the reported revenue range to establish financial credibility when engaging potential co-counsel, insurers, and corporate clients seeking reliable, proven litigation capability in disability and related areas.