Strategic Partnerships Explore collaboration opportunities with Landcom and Haier for joint marketing, energy efficiency initiatives, and bundled home packages to attract eco-conscious buyers and leverage public-sector or large-scale project channels.

Energy Efficient Focus Leverage McDonald Jones Homes’ energy-positive display home collaboration and sustainable building practices to upsell energy-efficient upgrades and smart home features to new home buyers seeking long-term cost savings.

Premium Buyer Segments Target designer homes, home and land packages, and architectural affordable options to capture higher-margin segments while highlighting quality assurance, local build expertise, and strong NSW/ACT presence.

Digital Experience Promote the McDonald Jones Visualise App and digital tools to reduce sales cycle time, improve buyer confidence, and enable remote customization and visualization for out-of-area prospects.

Brand Equity Position the brand as a long-standing, reputable NSW/ACT builder with strong local alliances and community initiatives to win referrals from past clients and channel partners, expanding the sales network.