Industry Focus McFarlane Manufacturing specializes in manufacturing high-quality harrows and vertical tillage machines, positioning itself as a key player in the farming equipment segment with potential for expansion into precision agriculture markets.

Market Positioning With a revenue between 50 million and 100 million and a workforce of up to 200 employees, the company demonstrates strong regional manufacturing capabilities suitable for larger agricultural firms seeking reliable equipment suppliers.

Technology Usage The company's adoption of digital tools like Google Analytics and Microsoft's suite suggests a strategic emphasis on online presence and customer engagement, opening avenues for digital marketing and e-commerce initiatives.

Product Diversification In addition to farming equipment, McFarlane also fabricates steel structures for buildings such as churches and hospitals, indicating opportunities to cross-sell industrial and construction services to existing clients.

Growth Opportunities Compared to larger competitors like John Deere, McFarlane can leverage its niche focus and agility to target small to mid-sized farms and regional markets, expanding its customer base within the agricultural sector.