Product Expansion Capitalize on rapid new product drops and licensed figure launches to create targeted outreach for wholesale partnerships, exclusive pre-orders, and limited edition bundles with retailers and third-party marketplaces.

Niche Gaming Position McFarlane Toys as a go-to for collectible PC/console gaming licenses and crossover franchises, highlighting partnerships around Fallout, DC, Marvel, Mortal Kombat, and other popular properties to attract specialty retailers and subscription box collaborations.

Low-Cost Outreach Leverage their small team size to propose modular, low-cost collaboration programs such as consignment, drop-ship, and digital marketing co-ops with retailers to accelerate time to market and maximize reach with minimal overhead.

Global Licensing Develop a licensing and distribution pipeline targeting international toy retailers and online channels, using their ongoing wave releases and pre-orders as a proof point to scale in new geographies.

Sales Acceleration Offer sales enablement support such as category insights, flagship store placements, and targeted promotions around major launch windows (e.g., Elite Series, Founders/Superhero waves) to drive visibility, impulse buys, and repeat orders.