Insights

Niche DC Figures Target retailers and collectors of DC Comics-inspired figures leveraging McFarlane Toys' recent DC Multiverse launches (Green Lantern, Superman Red vs. Blue) and new lines like QUBI to drive limited edition and exclusive distribution opportunities.

Limited Scale With a small team and revenue under one million, pursue low-risk, high-margin bundles, exclusive pre-orders, and direct-to-consumer drop campaigns to maximize cash flow and build brand loyalty.

God of War Expansion Capitalize on announced God of War figures and previews by offering cross-promotions with game retailers, accessory bundles, and retailer exclusives to tap into the fanbase beyond core DC collectors.

Multi-Platform Marketing Leverage the existing tech stack (Google Ads, Criteo, Mailchimp, Klaviyo, Mautic, BigCommerce) to run targeted campaigns for new product lines, back-in-stock alerts, and personalized email flows to convert interested fans.

Growing Collectibles Monitor continuing launches (Fallout New Vegas figures, Savage Dragon line, Elite Edition figures) to forecast demand, secure shelf space, and collaborate on exclusive or limited-edition items with licensors and retailers.

Similar companies to McFarlane Toys

McFarlane Toys Tech Stack

McFarlane Toys uses 8 technology products and services including Criteo, Google Ads, Twitter Ads, and more. Explore McFarlane Toys's tech stack below.

Media & News

McFarlane Toys's Email Address Formats

McFarlane Toys uses at least 4 email formats:
McFarlane Toys Email FormatsExamplePercentage
First.Last@mcfarlanetoysstore.comJohn.Doe@mcfarlanetoysstore.com
33%
LastFirst@mcfarlanetoysstore.comDoeJohn@mcfarlanetoysstore.com
23%
LastF@mcfarlanetoysstore.comDoeJ@mcfarlanetoysstore.com
22%
LastFi@mcfarlanetoysstore.comDoeJo@mcfarlanetoysstore.com
22%

Frequently Asked Questions

What is McFarlane Toys's phone number?

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You can contact McFarlane Toys's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is McFarlane Toys's official website and social media links?

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McFarlane Toys's official website is mcfarlanetoysstore.com and has social profiles on LinkedIn.

How much revenue does McFarlane Toys generate?

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As of October 2026, McFarlane Toys's annual revenue is estimated to be <$1M.

What is McFarlane Toys's SIC code and NAICS code?

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McFarlane Toys's SIC code is 5092 - Toys and Hobby Goods and Supplies and NAICS code is 5112 - Software Publishers.

How many employees does McFarlane Toys have currently?

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As of October 2026, McFarlane Toys has approximately 2 employees across 1 continents, including North America. Key team members include Credit Manager: A. B. Explore McFarlane Toys's employee directory with LeadIQ.

What industry does McFarlane Toys belong to?

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McFarlane Toys operates in the Computer Games industry.

What technology does McFarlane Toys use?

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McFarlane Toys's tech stack includes Criteo, Google Ads, Twitter Ads, BigCommerce, Mailchimp, Google Cloud, Klaviyo and Mautic.

What is McFarlane Toys's email format?

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McFarlane Toys's email format typically follows the pattern of First.Last@mcfarlanetoysstore.com. Find more McFarlane Toys email formats with LeadIQ.
McFarlane Toys logo

McFarlane Toys

Computer GamesNew Jersey, United States2-10 Employees

McFarlane Toys is a small company based in Bloomingdale, New Jersey, operating in the computer games space and producing collectible figures. Its products consist of figurines and related collectibles tied to video games, comic franchises, and other pop culture properties. Product lines have included Elite Series figures and various new releases aligned with popular franchises such as Fallout, DC, Marvel, and Mortal Kombat. 
The offerings appear aimed at collectors and fans who value detailed sculpts and accompanying accessories. In June 2026, the company announced and launched new figures across Fallout, DC, Marvel, and Mortal Kombat properties, illustrating an active development cycle.

Section iconCompany Overview

Phone number
SIC Code
5092 - Toys and Hobby Goods and Supplies
NAICS Code
5112 - Software Publishers
Employees
2-10

Section iconFunding & Financials

  • <$1M

    McFarlane Toys's revenue is estimated to be in the range of <$1M

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