Luxury Brand Reputation McGrath Lexus of Chicago maintains a strong reputation for prestige and high-quality service, with recognition among the 'Elite of Lexus.' This provides opportunities to cross-sell luxury accessories, extended warranties, and maintenance plans to established clientele.

Customer Retention Focus The company's emphasis on post-sale service and customer experience offers a chance to introduce service packages, scheduled maintenance, and parts sales tailored to high-end vehicle owners seeking ongoing care and upgrades.

Service & Parts Expansion With the largest automotive parts department in the Midwest, McGrath Lexus is well-positioned to grow parts and service revenue by promoting genuine Lexus parts, tires, and repair services to existing customers and local repair shops.

Online & Digital Engagement Utilizing diverse tech tools like Google Cloud CDN and analytics solutions, the company is primed to enhance digital marketing efforts, targeting prospects interested in luxury vehicles and after-sales services through personalized online campaigns.

Market Positioning As part of a competitive luxury dealer network, McGrath Lexus can leverage its premium brand status to upsell pre-owned luxury vehicles and certified pre-owned Lexus models, attracting customers seeking value in high-end vehicles with certified guarantees.