Niche Market Focus McKay Bricker Framing operates within the specialized art framing industry, serving local companies and educational institutions, which presents opportunities for targeted B2B collaborations and niche product offerings.
Limited Digital Engagement Although the company has an online presence with a website and technical tools, there is potential to enhance digital marketing strategies and e-commerce capabilities to attract more regional and out-of-state customers.
Artisanship and Certification With Certified Picture Framers and an award-winning reputation, there are opportunities to promote premium, customized framing solutions to upscale clients and specialty art markets.
Adjacent Retail Opportunities Operating a gallery and gift store alongside framing services opens avenues to cross-sell related art products and expand into gift or home decor markets targeting local consumers.
Growth Potential in Framing Industry Given the small scale of revenue and workforce, there is significant room for growth through strategic partnerships, digital marketing, and expanding service offerings to capture a larger share of the local and regional framing market.