Sustainability Advantage Target buyers and landscape projects that prioritize eco-friendly, locally sourced plant stock. Position McKay as a premier, earth-friendly nursery with a long history and extensive acreage for consistent supply and sustainable practices.

Employee Owned Trust Leverage the 100% employee-owned structure to build trust with customers seeking stable partnerships and reliable service. Highlight long-term commitment, knowledge continuity, and strong after-sales support across propagation, wholesale, and installation divisions.

Integrated Services Sell bundled solutions that combine propagation, wholesale/retail stock, landscape design, installation, and maintenance. Emphasize one-stop collaborations for projects from plant supply to ongoing care, appealing to landscape contractors and municipal programs.

Awarded Excellence Use the recent Silver Award for Excellence in Landscaping as a credibility booster for bids and proposals. Target premium projects and clients who value recognized quality and industry validation.

Regional Scale Capitalize on Wisconsin’s regional footprint and the company’s large 2,000-acre growing base to support large orders, predictable lead times, and scalable plant availability for nurseries, landscape firms, and wholesale buyers seeking dependable stock.