Sustainability Advantage As Wisconsin's largest and oldest eco-friendly nursery with nearly 2,000 acres under cultivation and a long history dating back to 1897, McKay Nursery can leverage sustainability credentials to target garden centers, landscapers, and municipal buyers prioritizing responsible sourcing and robust plant health.

Employee Owned Trust 100 percent employee-owned structure signals strong customer service, reliability, and stable supply. Sales outreach can emphasize partnership with a committed, knowledgeable team of horticulturists, landscape designers, and plant specialists to win long-term contracts with retailers and landscape firms.

Diverse Divisions Multiple business lines including propagation, wholesale and retail sales, landscape design, installation and maintenance, garden center, and ecommerce create cross-sell opportunities to reach customers at different purchase moments—from initial stock purchases to full service landscape projects.

Regional Prestige As the premier nursery in southern Wisconsin with recognized industry awards (e.g., WLCA Silver Award for Landscaping), target regional designers, contractors, and municipalities seeking proven quality and local supply chain efficiency.

Growth Readiness Revenue scale of 50–100 million and a growing reputation, plus a track record of expanding talent (new hires) and a robust online presence, indicate readiness for partnership with distributors, e-commerce retailers, and plant supply programs to accelerate market reach.