Partnership Opportunities McMillan has a track record of successful partnerships with well-known brands like Laroche Posay and Aviva. Leveraging these existing partnerships can open doors for collaboration with other similar companies looking to enhance their brand experience.

Expansion into Niche Markets The recent launch of initiatives like the East Austin Creative Coalition and the Foreclosure Prevention and Response program showcases McMillan's ability to diversify its offerings and enter niche markets. This presents an opportunity for sales teams to target clients in these specialized sectors.

Innovative Solutions with Tech Stack McMillan utilizes a modern tech stack featuring Cloudflare, Shopify, JavaScript, and more. Highlighting the innovative solutions enabled by this tech can resonate with tech-savvy clients seeking cutting-edge advertising services.

Market Recognition and Awards Being recognized for excellence, such as McMillan's accolades as Stallions and their success in real estate investment trusts, boosts credibility in the market. Sales reps can leverage these achievements to build trust and attract potential clients seeking award-winning agencies.

Talented Key Personnel McMillan's hire of Joshua Krane as a partner demonstrates their commitment to talent acquisition. Highlighting key personnel like Joshua can be a selling point in demonstrating the high caliber of professionals clients will be working with, potentially attracting clients looking for top-tier expertise.