Small but focused Target as a boutique retailer serving the local McPherson area with office equipment and print solutions. Upsell bundled hardware and service agreements to small businesses that need reliable, local support.

Integrated solutions Leverage the combined strengths of McPherson Business Machines and McPherson CopyRight to position a one-stop shop for office technology, printing services, and managed solutions—offer cross-sell of maintenance, consumables, and equipment financing.

Tech stack leverage Highlight NameBright-based operations as a differentiator for secure, scalable digital workflows. Propose transitioning customers to managed print services and cloud-enabled subscription models that align with small business budgets.

Growth potential With revenue in the low to mid-million range and a lean team, pursue strategic partnerships with local SMB ecosystems, offer channel partnerships or referral programs, and target mid-size clients expanding their office tech needs.

Competitive positioning Position as a local, long-standing expert community partner with personalized service. Emphasize speed, reliability, and local support to compete with larger firms by offering flexible terms, service level guarantees, and turnkey office solutions.