SWaM Advantage Target government and municipal transportation projects that prioritize diverse suppliers and small business participation, highlighting McPherson Consulting’s SWaM certification and 27+ years of traffic engineering delivery to win competitive bids.

Transportation Expertise Leverage deep traffic signal timing and design, transportation planning studies, and interchange justification report capabilities to pursue public sector RFPs, corridor studies, and retrofit projects with need for specialized traffic engineering leadership.

Local-National Reach Position as a nimble firm with extensive local experience and broad national exposure to win projects requiring both hands‑on delivery and scalable solutions, offering a blend of personalized service and proven methodologies.

Growth Opportunities Explore partnerships or subcontracting arrangements with larger firms in the consulting ecosystem to access larger contracts, while showcasing revenue capacity and a capable team to scale as project scopes expand.

Digital Toolkit Highlight technology usage and modern delivery practices in project proposals, including data-driven traffic analyses and efficient signal system design processes, to differentiate from competitors and improve project confidence.