Regional Focus Target Intermountain flooring distributors and retailers in Utah, Idaho, Western Wyoming, Colorado, and Eastern Nevada for expansion partnerships and volume-based pricing opportunities.

Mid Market Scale Position McRae as a reliable mid-market wholesale flooring distributor with revenue in the 10–25M range to identify complementary manufacturers and service add-ons aimed at expanding product lines and logistics capabilities.

Digital Enablement Leverage their existing tech stack (WordPress, Shopify, Google Maps) to propose seamless e-commerce and B2B portal enhancements, digital catalogs, and online ordering to drive faster sales cycles.

Value Proposition Emphasize competitive pricing, knowledgeable staff, and strong customer service to upsell premium flooring products, warranties, and installation accessories to current customer base and new prospects.

Partnership Momentum Offer joint marketing and co-branding opportunities with suppliers and manufacturers to support mutual growth, inventory optimization, and shared promotions in regional markets.