Marketing Expansion Leverage the current marketing stack to drive more tee times and memberships by expanding automation and segmentation. With Mautic and Google Tag Manager in place, propose deeper lifecycle campaigns, CRM integrations, and conversion optimization to unlock incremental revenue from existing prospects and customers.

Cloud Optimization Optimize cloud hosting and security posture given Amazon ALB usage. Opportunities include cost optimization, uptime monitoring, disaster recovery planning, and security hardening such as header controls to reduce risk and improve site reliability.

Accessibility Focus Extend accessibility initiatives beyond compliance by leveraging AudioEye capabilities to ensure ongoing accessibility testing and remediation. This could broaden audience reach and minimize risk while supporting marketing and registration processes.

GIS Enhancements Enhance GIS based interactivity using OpenLayers to deliver dynamic hole maps, event layouts, and course information on the website. Integrating maps with online bookings can improve user engagement and drive bookings for events and tournaments.

Booking Growth Drive booking and revenue growth through analytics guided pricing, promotions, and loyalty programs. Use the existing web and marketing stack to optimize the funnel from site visits to tee times and memberships, increasing conversion rates and average spend.