Integrated Practice MeasurePM offers an all-in-one platform that coordinates scheduling, billing, coding, invoicing, payments, timesheets and payroll, presenting a strong cross-selling opportunity to manage multiple back-office functions for ABA practices in a single solution.

ABA Focus Designed by BCBAs and coding professionals, MeasurePM targets ABA professionals, signaling a tight market fit and the potential to upsell to clinics seeking specialized compliance, claim accuracy and therapy-specific analytics.

High Collections With a reported collections performance in the high 90s, there is a compelling value proposition for driving cash flow improvements for potential customers, enabling sales conversations around quicker reimbursements and reduced AR.

Strategic Partnerships Recent integration with Motivity enhances data collection capabilities; exploring additional integrations (EHRs, scheduling, payroll, or analytics platforms) could broaden deployment and lock in customers seeking ecosystem compatibility.

Growth Signals Revenue range and mid-market positioning combined with ambitious growth in the ABA tooling space indicate an opportunity to target similar mid-sized clinics and multi-provider practices with scalable pricing and enterprise features.