Measure Protocol

Technology, Information and InternetEngland, United Kingdom11-50 Employees

Measure Protocol operates as a human data company that collects permissioned behavioral data from individuals across major digital platforms, including social media, search, and commerce. Contributors opt in transparently and are fairly compensated, yielding a ground-truth view of how real people move through the digital landscape. The company organizes this data into three product lines: raw data feeds for enterprise use, cross-platform advertising measurement, and an AI-enabled interface to explore the full behavioral dataset. 

Based in London, England, Measure Protocol operates in the technology, information and internet sector. In June 2026, it announced the launch of Measure Predict, an agentic behavioral intelligence platform that provides brands and media teams with direct access to permissioned consumer behavior across the UK and US.

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