Permissioned data Measure Protocol specializes in permissioned, zero-party behavioral data across multiple digital channels, making it an attractive partner for buyers seeking first-party signals to augment their analytics and measurement capabilities.

Cross platform The dataset enables cross-platform measurement and intelligence, supporting clients like advertisers, platforms, and media networks that require unified insights across social, search, video, retail, travel, and more to improve attribution and ROI.

High growth data With a data lake of trillions of signals and 200M+ new data points monthly, there is substantial scale for clients needing large-scale behavioral analytics, forecasting, and real-time or near-real-time decisioning.

Industry credibility Existing adoption by notable players and involvement in initiatives like Project Lantern position Measure Protocol as a trusted partner for brands and networks seeking credible cross-platform measurement and validation.

Expansion opportunities Recent product launches such as Measure Predict and expanding team capabilities indicate opportunities to upsell across Measure Data, Measure Outcomes, and Measure Predict to marketing teams, measurement firms, and media networks seeking integrated intelligence.