Measurement Mojo Email Format

Business Intelligence PlatformsIowa, United States0-1 Employees

Measurement Mojo sits in the business intelligence platforms space, offering a structured approach to measuring omnichannel performance for organizations, brands, and advertising agencies. Based in West Des Moines, Iowa, the company produces intellectual property intended to optimize marketing outcomes across channels. Its IP is associated with measurable results, including a 15% improvement in marketing spend efficiency and 1-2% annual growth in top-line brand revenue. The core offering blends defined processes, frameworks, data models, and dashboard storytelling to support measurement development.

The firm is transitioning from professional services to an IP licensor, offering the IP at the component level to address specific measurement development needs. With a very small team, Measurement Mojo serves organizations, brands, and advertising agencies seeking to enhance omnichannel measurement capabilities.

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