Established Market Presence With over 60 years of experience and five branches nationwide, Mechtric has built a strong reputation and established customer relationships in the Australian automation industry, presenting significant opportunities for expanding existing accounts or introducing additional automation solutions.

Diverse Product Portfolio Mechtric offers a comprehensive range of industrial automation products, including motors, switchgear, and signaling systems sourced from global manufacturers, which allows for cross-selling complementary products and tailored solutions to meet varied customer needs.

Industry Engagement Active participation in industry events such as the IICA Brisbane Expo indicates open channels for new business relationships and collaborations, providing opportunities to introduce innovative offerings and deepen market penetration.

Growth Potential With recent revenues estimated between one and ten million dollars, there is considerable scope for growth and upselling, especially as the company continues to expand its market coverage and service offerings in automation.

Tech-Enabled Operations Leveraging modern technology stacks and online platforms like WooCommerce and Google Analytics, Mechtric demonstrates a digital approach that can be complemented with targeted marketing campaigns and online sales strategies to reach a wider customer base.