Market Position Media Proper operates within the competitive advertising services industry, focusing on website design and ongoing SEO offerings. Its position as a full-service firm in Philadelphia presents opportunities to expand digital marketing solutions to local businesses seeking customized online presence enhancements.
Growth Potential With revenues ranging from one to ten million dollars and a relatively small team of up to 50 employees, Media Proper has room for scalable service partnerships that can help them broaden their service offerings or deepen existing client relationships.
Technology Stack Utilizing popular web technologies and SEO tools like Yoast SEO, jQuery, and Piwik indicates a tech-savvy approach, providing avenues to introduce advanced analytics, automation, or content management solutions to optimize client websites further.
Client Expansion Given their focus on user-centered design and website optimization, there is potential to upsell additional digital marketing services such as paid advertising, social media marketing, or conversion rate optimization to existing clients or new local businesses.
Industry Trends As the demand for high-quality, fully-custom websites continues to grow, Media Proper is well-positioned to capture market share by emphasizing its tailored, long-term web care and hosting solutions, differentiating from larger competitors.