Strategic Partnerships Media Works sits at the intersection of direct client work and agency partnerships, offering media planning and buying services as well as outsourcing. This creates opportunities to engage with in-house marketing teams, creative agencies, and marketing operations teams seeking scalable media execution.

Growth & Scale With revenue in the $50M–$100M range and a growing national footprint, there is room to expand spend with existing clients and pursue new mid-market accounts across broadcast, digital, social, and direct response channels. The firm’s size supports larger media commitments without sacrificing agility.

Women-Owned Advantage Being woman-owned and Baltimore-recognized enhances differentiation for client procurement programs prioritizing supplier diversity. This can be leveraged to win RFPs focused on inclusive supply chains and to access programs that favor diverse vendors.

Tech Enablement Utilization of QuickBooks, Google Ads, Meta Ads Manager, Canva, Tableau, Figma, Microsoft 365, and Marketo indicates a strong digital and data-driven approach. This supports cross-sell into clients needing analytics, reporting dashboards, marketing automation, and creative collaboration tools.

Strategic Alliances Recent Versa Networks partnership broadens vertical reach and yields-driven solutions. This signals opportunities to position Media Works as a strategic media partner for clients in new verticals, including high-intent segments, and to offer value-added tech-enabled media solutions.