Acquisition Opportunity Recent acquisition by Grocery TV in January 2023 suggests a potential cross-sell of DOOH and in-store advertising capabilities. Engage the new parent entity to expand media formats and unify campaigns across Grocery TV’s network and Mediaworks’ supermarket placements.

OOH Reach Strong nationwide supermarket presence with over 900 locations provides a scalable, high-visibility platform for national advertisers seeking in-store and in-supermarket exposure. Position as a turnkey DOOH solution within grocery environments targeting high-intent shoppers.

Leadership Growth New Outdoor Commercial Lead appointed in 2023 indicates a strategic push to strengthen agency relationships and programmatic sales. Leverage this leadership expansion to introduce premium sponsorships, retail partnerships, and performance-driven campaigns.

Tech-Driven Tech stack includes Drupal, iCIMS, Zoho, Google Analytics, and Piwik PRO Core, signaling capability for CRM, analytics, and content management. Propose data-driven ad packages with measurable ROI, audience segmentation, and attribution across DOOH assets.

Financial Potential Revenue in the actionable range of one to ten million dollars and a focused niche in DOOH within supermarkets. Target mid-to-large advertisers in consumer packaged goods, retail, and local brands looking for immediate, in-store impact and measurable results.