Lean Marketing Partner With a near-zero to one staff member, Medina County CVB may benefit from a managed marketing partner to execute digital campaigns, maintain the website, produce content for the visitor and events guides, and handle analytics. This could unlock consistent lead generation and event promotion without building an in-house team.

Digital Optimization The CVB already uses Facebook Pixel, Mailchimp, and web assets like Chart.js. There is a clear opportunity to offer data-driven marketing services, including audience segmentation, retargeting ads, email automation, and performance dashboards to demonstrate ROI.

Event Revenue The Ice Festival and other county events are central to their strategy, presenting sponsorship and promotional opportunities. Propose event marketing, sponsorship sales, partner co-branding, and turnkey digital promotion packages to attract local businesses and hotels as sponsors.

Leadership Signals Recent leadership changes indicate openness to new strategic initiatives; offer a refreshed marketing plan, branding, and website optimization to support a coordinated growth push.

Partnership Play As a not-for-profit with revenue in the mid-market range, the CVB can benefit from diversified sponsorships and co-marketing with hotels, restaurants, and attractions. Propose bundled partner packages, directory listings, and cross-promotions that create recurring revenue streams and measurable community impact.