Growth through mergers MEGA IMAGE is expanding its market presence in Romania through a recent merger with Profi Rom Food, creating opportunities to cross-sell private label products and leverage combined store networks for discounted promotions and loyalty campaigns.

Sustainability partnerships A pilot program with Tetra Pak to collect used beverage and dairy cartons signals openness to sustainability initiatives; sales teams can propose extended recycling and circular economy programs, eco-friendly packaging, and reuse/recycle services to suppliers and brands.

Loyalty and data With a strong Connect loyalty program offering personalized offers to customers and employees, there are opportunities to upsell exclusive brands, targeted promotions, and digital loyalty partnerships with vendors and manufacturers.

Private label momentum Powerful in-house brands across multiple categories (Gusturi Românești, Mega Apetit, Nature's Promise, etc.) create sales potential for supplier partnerships, co-branding, and regional product launches aligned with consumer trends.

Growth channels Large store network (960+ locations) and e-commerce readiness indicate opportunities to deploy new product assortments, category expansions, and B2B partnerships for bulk or omni-channel initiatives across Romania.