Large Ford dealer Mel Hambelton Ford is one of the largest Ford dealerships in the state with 51-200 employees and revenue in the $50M-$100M range, indicating high sales volume and potential for B2B partnerships, fleet services, and strategic marketing collaboration.

Diverse vehicle services Offers sales and service of new and used Fords as well as service of all import and domestic vehicles, suggesting opportunities to upsell maintenance programs, parts partnerships, and cross-brand service referrals for non-Ford customers.

Digital engagement Active tech stack including Optimizely, Microsoft Advertising, DocuSign, New Relic, and Microsoft 365 indicates a data-driven, digitally focused operation with potential for marketing automation solutions, CRM integrations, and enterprise software partnerships.

Revenue size With annual revenue between $50M and $100M, the dealership represents a mid-market opportunity for enterprise solutions, financial services, and fleet management offerings tailored to scalable operations and procurement needs.

Competitive landscape Similar peers show mid-market dealer profiles (e.g., Rusty Eck Ford, Subaru of Wichita, Midwest Kia), suggesting room for targeted sales campaigns around fleet incentives, service contracts, and co-marketing with regional automotive players.