Community Focus Leverage the rider owned model and community space to create co branded events, cycling safety workshops, and membership referral programs that cross sell maintenance services and accessories during shop rides and advocacy activities.

Local Partnerships Explore B2B partnerships with local clubs, schools and employers to offer group rides, bike commuter programs, corporate wellness packages and bulk purchases of bikes and accessories.

Ecommerce Growth Capitalize on the Lightspeed eCom presence to grow online revenue through product bundles, cross sells on accessories, loyalty programs, and targeted digital marketing including SEO and email campaigns.

Tech Modernization Assess tech modernization by optimizing the website, potentially migrating from an older CFML based stack to a modern platform, and integrating CRM and analytics to better track customers and campaigns.

Sustainability Focus Strengthen sustainability branding with eco friendly initiatives and partnerships such as repair programs, trade ins, recycled parts and sponsorships with environmental groups to attract sustainability minded customers and nonprofits.