Economic Impact Memphis Tourism drives a large local economy with a tourism revenue of 3.3 billion and over 60,000 tourism-related jobs, indicating a strong, multi-channel spend base suitable for partner incentives, cross-promotions, and sponsorships that tap into large visitor traffic.

Strategic Partnerships Recent and planned collaborations with United Airlines, Globus Family of Brands, B.B. King’s Blues Club, and Graceland signal openness to co-marketing, destination marketing partnerships, and experiential tours that can be expanded into packaged experiences for corporate groups and events.

Event centered Active involvement in major events and destination marketing suggests opportunities to align with conventions, music and cultural events, and multi-city roadshows to drive group travel, meetings, incentive programs, and attendee experience packages.

Asset driven Recent HQ and asset investments including a new 14,600-square-foot building and Memphis in May HQ indicate capacity to support enhanced sales outreach, regional events, and hosting for client visits, demos, or partner showcases.

Tech & Reach A tech stack featuring Google Workspace and advertising platforms (AdRoll, DFP, Cloudflare) enables scalable outreach, retargeting, and data-driven campaigns to attract visitors, conventions, and corporate travel buyers; potential for optimized ABM programs targeting tourism-related decision makers.