Strategic partnerships Explore co-marketing and enterprise collaborations with brands in sports, wellness, and corporate wellness programs. Mendi’s wearable neurofeedback and focus on brain health align well with athlete training, fitness brands, and HR/benefits platforms seeking mental wellness solutions.

B2B expansion Target mid-market and enterprise customers in wellness, corporate training, and education sectors. Leverage existing news of partnerships and its seed-backed growth to secure pilot programs with teams, clinics, universities, and training providers looking to integrate neurotechnology into programs.

Education partnerships Position Mendi as a digital wellness and cognitive performance tool for schools, training academies, and certification programs. Highlight past collaboration with training providers and the potential for bundled hardware/software to support brain health curricula.

ML and analytics Demonstrate value with outcomes data on focus, stress management, and cognitive performance to attract enterprise customers. Emphasize the potential to upsell premium analytics, reporting, and personalized training plans to HR and wellness managers.

Funding and credibility Leverage seed funding and science-backed credentials to build trust with prospective buyers. Use press on funding and high-profile partnerships (e.g., Nike) to support ROI narratives around performance, engagement, and retention benefits in corporate and athletic contexts.