Brand Recognition and Market Leadership Mepal holds the number one spot as the brand and market leader in the Benelux region for melamine lunchboxes and drinking cups. This established position presents an excellent sales opportunity to leverage the brand recognition and consumer trust to expand product offerings and reach new markets.

Award-Winning Products Rosti Mepal's products have been awarded prestigious accolades like the pro-K award and the IF design award. Leveraging the reputation of these award-winning products can serve as a compelling sales pitch to target customers who value quality, innovation, and design excellence.

Targeted Product Launches The upcoming launch of the Bing collection in AW 2020 indicates a proactive approach to introducing new products to the market. This presents a prime sales opportunity to capitalize on the buzz surrounding the launch, attract early adopters, and strategically position Mepal's offerings to generate sales momentum.

Sustainable and Responsible Practices As a Certified B Corp, Mepal's commitment to sustainability and ethical business practices can be leveraged as a unique selling point. Highlighting these values in sales pitches can resonate with environmentally conscious consumers and businesses looking to support socially responsible brands.

Identifying Strategic Partnerships Given Mepal's focus on inventing solutions to enhance everyday life, exploring partnerships with complementary brands or retailers can open up new sales channels. Collaborating with brands that share similar values and target audiences can create mutually beneficial opportunities for cross-promotion and increased sales.