Insights

Mid-Missouri Focus Target Mercedes-Benz of Columbia as a regional dealership with a modest size (11-50 employees) and diversified inventory including new, pre-owned, and Certified Pre-Owned vehicles to tailor high-margin upsell opportunities and service plans to local customers.

Expansion Opportunities Leverage the Drewing Automotive network to bundle cross-sell options such as service packages, trade-in promotions, and financing terms across affiliated dealerships, expanding reach for both new and pre-owned vehicle sales.

Digital Engagement Utilize their tech stack—AWS, New Relic, Microsoft Clarity, Piwik PRO, and marketing tools—to run targeted digital campaigns, optimize website conversions, and retarget visitors who show interest in luxury or budget-friendly Mercedes-Benz options.

Financial Footing Revenue tier suggests opportunity for value-added finance and maintenance plans, offering vehicle protection products, extended warranties, and flexible payment solutions to increase deal size and customer loyalty.

Market Positioning Position as a family-oriented, service-first dealership in mid-Missouri with a mix of luxury and affordable options; emphasize affordable pre-owned inventory under $10,000 to attract first-time buyers and budget-conscious customers while cross-promoting certified options.

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Mercedes-Benz of Columbia Tech Stack

Mercedes-Benz of Columbia uses 8 technology products and services including AudioEye, Microsoft Clarity, iCIMS, and more. Explore Mercedes-Benz of Columbia's tech stack below.

AudioEye
Accessibility
Microsoft Clarity
Analytics
iCIMS
Applicant Tracking Systems
Amazon Web Services
Cloud Hosting
StackAdapt
Demand Side Platforms
Mautic
Marketing Automation
New Relic
Real User Monitoring
Piwik PRO Core
Web Analytics

Mercedes-Benz of Columbia's Email Address Formats

Mercedes-Benz of Columbia uses at least 4 email formats:

Mercedes-Benz of Columbia Email Formats	Example	Percentage
FLast@drewingauto.com	JDoe@drewingauto.com	83%
FMLast@drewingauto.com	JMDoe@drewingauto.com	11%
First@drewingauto.com	John@drewingauto.com	6%
First@columbiamercedesbenz.com	John@columbiamercedesbenz.com	100%

Frequently Asked Questions

What is Mercedes-Benz of Columbia's official website and social media links?

Mercedes-Benz of Columbia's official website is columbiamercedesbenz.com and has social profiles on LinkedIn.

How much revenue does Mercedes-Benz of Columbia generate?

As of August 2026, Mercedes-Benz of Columbia's annual revenue is estimated to be $1M - $10M.

What is Mercedes-Benz of Columbia's NAICS code?

Mercedes-Benz of Columbia's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Mercedes-Benz of Columbia have currently?

As of August 2026, Mercedes-Benz of Columbia has approximately 20 employees across 1 continents, including North America. Key team members include Service Manager: K. L. and General Manager: S. C. Explore Mercedes-Benz of Columbia's employee directory with LeadIQ.

What industry does Mercedes-Benz of Columbia belong to?

Mercedes-Benz of Columbia operates in the Motor Vehicle Manufacturing industry.

What technology does Mercedes-Benz of Columbia use?

Mercedes-Benz of Columbia's tech stack includes AudioEye, Microsoft Clarity, iCIMS, Amazon Web Services, StackAdapt, Mautic, New Relic and Piwik PRO Core.

What is Mercedes-Benz of Columbia's email format?

Mercedes-Benz of Columbia's email format typically follows the pattern of FLast@drewingauto.com. Find more Mercedes-Benz of Columbia email formats with LeadIQ.

Mercedes-Benz of Columbia

Q: How many employees does Mercedes-Benz of Columbia have currently?

Mercedes-Benz of Columbia has approximately 20 employees.

Q: What technology does Mercedes-Benz of Columbia use?

Mercedes-Benz of Columbia's tech stack includes Akamai, Salesforce Audience Studio, jQuery, Microsoft Clarity, reCAPTCHA.

Q: What is Mercedes-Benz of Columbia's NAICS code?

Mercedes-Benz of Columbia's NAICS code is 3361 (Motor Vehicle Manufacturing).

Motor Vehicle ManufacturingMissouri, United States11-50 Employees

Mercedes-Benz of Columbia is a dealership in Columbia, Missouri, located at 1710 I-70 Dr and part of Drewing Automotive. It has served the mid-Missouri market since 2008, having originated within the Joe Machens Automotive Group before joining Drewing Automotive. The business is owned by Rusty and Gary Drewing and offers both new Mercedes-Benz models and a broad inventory of used vehicles. Through the Drewing Automotive network, the dealership maintains a pre-owned inventory of more than 200 vehicles, including options under $10,000 and Certified Pre-Owned Mercedes-Benz models. The dealership emphasizes customer service as a priority and provides support from its sales staff throughout the buying process.