Local Luxury Targeting Target the Modesto metropolitan area's luxury vehicle buyers with a focus on Mercedes-Benz and Sprinter. Promote new vehicle sales, certified pre-owned programs, and flexible leasing options to capture both individual buyers and corporate clients. Emphasize showroom experiences, test drives, and personalized financing to convert high-intent shoppers.

Fleet & Commercial Growth Capitalize on Sprinter demand by targeting local small businesses with fleet sales, commercial leasing, maintenance plans, and service contracts. Leverage existing network to upsell parts and accessories for upgraded fleets.

Digital Marketing Optimization Optimize digital spend using Google Ads conversion data and the Dealertrack platform to increase showroom appointments and service visits. Implement retargeting and lookalike audiences, and upgrade the website to promote on-site service packages and online scheduling.

Aftermarket & Service Upsell Increase lifetime value through enhanced service and maintenance offerings, warranty extensions, and accessory bundles for both new and certified pre-owned vehicles. Promote service pickups, convenient scheduling, and certified technicians to boost retention.

Partnerships & Community Develop partnerships with local businesses, auto clubs, and fleet operators to generate referrals and corporate leasing opportunities. Host community events and test-drive days to raise brand awareness and drive foot traffic.