Private wellness network MIBC is a private membership club with 500 families and a mix of recreational facilities including a pool, tennis courts, fitness center, marina, and event spaces. Opportunity: upsell premium wellness offerings, private event packages, and exclusive member experiences to deepen engagement and increase spend per member.

Family-focused experiences With a multi-generational member base and outdoor lifestyle amenities, there is potential to cross-sell family-oriented programs such as youth tennis clinics, summer camps, and family fitness packages, driving higher member retention and higher per-family revenue.

Tech-enabled operations Current tech stack includes AWS, Cloudflare, WordPress, Microsoft 365 and communication tools. Opportunity to introduce member-facing digital experiences like a mobile or web member portal for bookings, event RSVP, and billing, plus targeted marketing through SendGrid and analytics on member engagement.

Regional prestige Located on Mercer Island with Mt. Rainier and Lake Washington views, and aligned with comparable clubs in the vicinity that serve affluent members. There is potential to position leveraged partnerships, exclusive experiences, and premium services to compete for high-value memberships and attract regional sponsorships.

Growth levers Revenue is in the $10M–$25M range with 11–50 employees, indicating room for scalable services like facility management optimization, energy efficiency for the pool and marina, and targeted sales programs aimed at growing the private club’s membership base and ancillary revenue streams.