Academic Engagement Mercer University Press actively participates in academic and literary events, such as the annual authors luncheon, providing opportunities to connect with academic professionals, literary influencers, and institutional partners interested in scholarly publications and book promotions.

Collaborative Design Recent collaborations with design firms like Burt & Burt suggest openness to innovative marketing and packaging solutions, opening avenues for offering custom publishing, branding, and design services tailored to enhance their book presentation and market appeal.

Recognition and Awards The press has received notable awards, including the Ferrol Sams Award, indicating a focus on quality content that resonates with specific niche markets; this creates opportunities to target specialized academic, literary, and regional publishing sectors.

Technology Utilization Using modern advertising and web technologies such as Amazon Advertising and Cloudflare, Mercer University Press demonstrates a digital-savvy approach, which can be leveraged to propose advanced digital marketing, analytics, and web optimization solutions to further boost their online reach.

Niche Market Focus Operating within the armed forces industry and emphasizing Southern literary themes, the publisher caters to specialized audiences, offering potential sales in niche markets, custom content, or ancillary products aligned with their regional and thematic focus.