Strategic partnerships Leverage the London Workwear collaboration with Labour and Wait as a blueprint for co branded product launches and in store events. Propose similar retail partnerships and pop up experiences with fashion retailers to expand reach for patterns, fabrics, and haberdashery bundles.

Product bundling Create sales offers that bundle patterns, fabrics and notions with weekend sewing courses to boost average order value. Target sewing schools, design studios, and corporate teams seeking hands on learning experiences and complete project kits.

Wholesale expansion Explore wholesale or private label opportunities with boutique retailers and specialty shops, leveraging existing pattern collections like Made in Denim and future releases. Consider exclusive ranges or localized pop ups to drive store traffic and cross sell.

Sustainable fabrics Capitalize on the Hemp Blend Jersey range and other sustainable textiles to partner with eco mindful brands, schools, and fashion programs. Position Merchant & Mills as a partner for sustainable design projects and education initiatives.

Digital acceleration Enhance online marketing and e commerce using current tech stack to target sewing enthusiasts and pattern communities. Focus on content around patterns, fabrics and courses, optimize conversion paths, and explore international shipping and partnerships.