Insights

Market Positioning Merchants Preferred operates within the mid-market segment of the financial leasing industry, serving furniture and appliance merchants with revenues estimated between 10M and 25M. This positions the company as a viable partner for similar-sized firms seeking technology-driven lease-purchase solutions.

Recent Acquisition The acquisition by Rent-A-Center in July 2019 highlights strategic growth and industry consolidation, opening opportunities to leverage Rent-A-Center’s extensive network for cross-selling and expanding merchant partnerships.

Technology Integration With a tech stack including WordPress, PHP, and support for digital media, Merchants Preferred emphasizes modern digital engagement, creating sales opportunities through streamlined online onboarding and digital marketing channels targeting similar industry players.

Revenue & Funding The company’s revenue range of 10M-25M combined with a funding of 4.9M suggests room for scaling operations and developing innovative leasing products, appealing to partners looking for technology-enabled leasing solutions without high upfront costs.

Customer Service Focus Offering 7-day-a-week dealer support and a straightforward lease program creates opportunities to upsell or cross-sell additional financial services to merchants seeking reliable, comprehensive lease support for increased customer satisfaction and retention.

Merchants Preferred Tech Stack

Merchants Preferred uses 8 technology products and services including WordPress, Google Fonts API, Twemoji, and more. Explore Merchants Preferred's tech stack below.

  • WordPress
    Content Management System
  • Google Fonts API
    Font Scripts
  • Twemoji
    Font Scripts
  • Hammer.js
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Microsoft
    Miscellaneous
  • PHP
    Programming Languages
  • YouTube
    Video Players

Merchants Preferred's Email Address Formats

Merchants Preferred uses at least 1 format(s):
Merchants Preferred Email FormatsExamplePercentage
FLast@mplease.comJDoe@mplease.com
30%
Last@mplease.comDoe@mplease.com
30%
First@mplease.comJohn@mplease.com
20%
First.L@mplease.comJohn.D@mplease.com
20%

Frequently Asked Questions

Where is Merchants Preferred's headquarters located?

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Merchants Preferred's main headquarters is located at 5500 Interstate North Parkway, Suite 350. The company has employees across 1 continents, including North America.

What is Merchants Preferred's phone number?

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You can contact Merchants Preferred's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Merchants Preferred's official website and social media links?

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Merchants Preferred's official website is mplease.com and has social profiles on LinkedInCrunchbase.

What is Merchants Preferred's NAICS code?

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Merchants Preferred's NAICS code is 52 - Finance and Insurance.

How many employees does Merchants Preferred have currently?

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As of December 2025, Merchants Preferred has approximately 51 employees across 1 continents, including North America. Key team members include Chief Financial Officer: C. O.Data Scientist Sr.Risk Analyst: J. C.Customer Account Specialist: C. S.. Explore Merchants Preferred's employee directory with LeadIQ.

What industry does Merchants Preferred belong to?

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Merchants Preferred operates in the Financial Services industry.

What technology does Merchants Preferred use?

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Merchants Preferred's tech stack includes WordPressGoogle Fonts APITwemojiHammer.jsjQueryMicrosoftPHPYouTube.

What is Merchants Preferred's email format?

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Merchants Preferred's email format typically follows the pattern of FLast@mplease.com. Find more Merchants Preferred email formats with LeadIQ.

How much funding has Merchants Preferred raised to date?

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As of December 2025, Merchants Preferred has raised $4.9M in funding. The last funding round occurred on Feb 25, 2015 for $4.9M.

Merchants Preferred

Financial ServicesGeorgia, United States51-200 Employees

Who We Are
Merchants Preferred provides fast and efficient lease-purchase services to furniture and appliance merchants that combines our industry leading technology (Dealer Directlink) and a reliable customer service experience. Our unique blend of technology tools and hands-on service provides comprehensive support throughout the lease-purchase process.

Our Purpose
To help our customers “Make their Dreams a Reality” by leasing quality household merchandise they desire from trusted merchants at an affordable cost. Leasing thereby eliminates the need to use “Rent-to-Own” stores and the customer assumes ownership of the merchandise at the end of the lease term.

What We Do
Quite simply our Team provides the most responsive and supportive dealer service in the industry. By combining field support resources through our Business Development Representatives and our Atlanta based Dealer Support Team we are available 7 days a week to help our merchants through the lease-purchase process. After all, “Making Our Customers Dreams a Reality” is what it is all about! Our simple and easy Dealer Preferred program allows you to immediately direct customers to our services immediately after joining Merchants Preferred!

Section iconCompany Overview

Headquarters
5500 Interstate North Parkway, Suite 350
Phone number
NAICS Code
52 - Finance and Insurance
Employees
51-200

Section iconFunding & Financials

  • $4.9M

    Merchants Preferred has raised a total of $4.9M of funding over 1 rounds. Their latest funding round was raised on Feb 25, 2015 in the amount of $4.9M.

  • $10M$25M

    Merchants Preferred's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $4.9M

    Merchants Preferred has raised a total of $4.9M of funding over 1 rounds. Their latest funding round was raised on Feb 25, 2015 in the amount of $4.9M.

  • $10M$25M

    Merchants Preferred's revenue is estimated to be in the range of $10M$25M

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