ESG Strategy Mercury launched 'Its Planet, Its Duty,' an ESG strategy, showcasing its commitment to sustainability efforts. This could be leveraged to attract environmentally conscious clients looking to partner with a construction company aligned with their values.

Semiconductor Sector Growth Mercury's focus on the semiconductor sector, exemplified by the appointment of a new Managing Director, presents an opportunity to target semiconductor-related projects. Developing tailored solutions for this niche market could lead to new business opportunities and partnerships.

Graduate Programme The launch of Mercury's 2024 Graduate Programme signifies a proactive approach to nurturing young talent. Leveraging this program to engage with emerging professionals and offering specialized services or mentorship programs could lead to long-term client relationships with businesses invested in talent development.

Safety Campaigns Mercury's 'Safe for Summer' refocus campaign highlights its commitment to employee well-being. Emphasizing safety measures and promoting a culture of care could resonate with clients prioritizing workplace safety. This shared focus on safety could be a compelling selling point in attracting safety-conscious partners.

Industry Recognition Mercury's receipt of the International Safety Award showcases its dedication to maintaining safe workplaces. Highlighting this recognition in sales pitches can build trust with clients seeking reliable and safety-oriented construction partners. Leveraging this accolade can strengthen Mercury's credibility and attractiveness to safety-focused prospects.