Market Niche Merillat Cabinets operates within the wholesale building materials industry with a focus on cabinetry, positioning it as a key supplier for residential and commercial construction projects in the Santa Fe region and beyond.

Recognition Advantage The company's recognition as a 2019 Top 100 Product by Professional Builder enhances its credibility and brand reputation, offering sales opportunities through marketing partnerships and premium product placements.

Digital Presence With a tech stack including Google Analytics Enhanced Ecommerce and social engagement tools, Merillat actively monitors customer behavior online, indicating potential for targeted digital marketing campaigns and e-commerce expansion.

Growth Potential Compared to larger competitors, Merillat’s mid-sized profile with revenue between 10-25 million presents opportunities for targeted outreach to expand market share and develop strategic partnerships within the building materials sector.

Product Focus Specializing in cabinetry, Merillat's premium product recognition suggests opportunities to upsell or bundle complementary building products, appealing to contractors seeking quality solutions for high-end projects.