Growth potential Small team with wide service scope (College Advisory, ProjectMERIT, Merit Academy) indicates opportunities to upsell integrated college prep packages and private school enrollment solutions to schools and families seeking comprehensive, end-to-end guidance.

Revenue scope Mid-market revenue range and similar firms’ scale suggest room to target institutions and districts for larger contracts, as well as premium one-on-one counseling offerings that can be bundled with project-based innovations to drive higher lifetime value.

Technology leverage Existing tech stack (WordPress, AWS, Google Workspace, Shopify, Netlify) enables scalable marketing, client portals, and e-commerce for ancillary services; opportunities exist to upsell enhanced digital learning experiences and subscription-based advisory tools.

Product differentiation Unique ProjectMERIT and founder/CEO mindset positioning present a strong value proposition; sales can emphasize customized project-based portfolios and demonstrated outcomes to win clients over competitors with generic college prep.

Strategic partnerships Small team footprint paired with scalable private school offerings (Merit Academy) positions MEC for partnerships with K-12 networks, tutoring providers, and admissions consultancies seeking integrated solutions and referrals.