Insights

Global Reach Merit Incentives has established a robust international API network with over 6,000 brands in more than 150 countries, including a significant presence in the GCC market with over 800 local retailers and merchants. This extensive reach offers opportunities for partnerships and integrations with diverse regional brands aiming to enhance their customer and employee engagement efforts worldwide.

Recent Investments With a recent Series B funding of 40 million USD led by Al Istithmar Capital and Tech Invest Com, Merit demonstrates strong growth momentum and financial backing. This financing indicates the company's potential for expansion and investment in new product development, making it an opportune time for sales teams to engage with them for innovative SaaS solutions.

Market Expansion Merit’s recent acquisition of Synchro Marketing Australia and its ongoing global expansion efforts reveal a strategic focus on strengthening its leadership in sales incentives, particularly within the automotive and oil & gas sectors. This focus opens doors for sales opportunities tailored toward industries seeking comprehensive incentive and rewards platforms.

Technology Deployment Utilizing a modern tech stack including WordPress, CDNjs, and YouTube, Merit is positioned as a digitally savvy company that leverages cloud-based SaaS platforms. Selling complementary technologies or services that enhance their digital engagement capabilities could address their current infrastructure and future growth needs.

Revenue & Growth Despite revenue being in the $1 million to $10 million range, Merit’s significant funding and expansion activities suggest high growth potential. Business development efforts that highlight scalable solutions and strategic partnerships aligned with their global expansion ambitions are likely to resonate with their leadership team seeking to accelerate growth and market penetration.

Merit Incentives Tech Stack

Merit Incentives uses 8 technology products and services including Google PageSpeed, cdnjs, WordPress, and more. Explore Merit Incentives's tech stack below.

  • Google PageSpeed
    Caching
  • cdnjs
    Content Delivery Network
  • WordPress
    Content Management System
  • Twemoji
    Font Scripts
  • particles.js
    Javascript Graphics
  • Lightbox
    Javascript Libraries
  • YouTube
    Video Players
  • OceanWP
    Web Platform Extensions

Media & News

Merit Incentives's Email Address Formats

Merit Incentives uses at least 1 format(s):
Merit Incentives Email FormatsExamplePercentage
First.Last@meritincentives.comJohn.Doe@meritincentives.com
49%
First.Middle@meritincentives.comJohn.Michael@meritincentives.com
1%
First.Last@meritincentives.comJohn.Doe@meritincentives.com
49%
First.Middle@meritincentives.comJohn.Michael@meritincentives.com
1%

Frequently Asked Questions

Where is Merit Incentives's headquarters located?

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Merit Incentives's main headquarters is located at Dubai, Dubai United Arab Emirates. The company has employees across 4 continents, including AsiaEuropeAfrica.

What is Merit Incentives's official website and social media links?

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Merit Incentives's official website is meritincentives.com and has social profiles on LinkedInCrunchbase.

What is Merit Incentives's NAICS code?

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Merit Incentives's NAICS code is 5112 - Software Publishers.

How many employees does Merit Incentives have currently?

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As of February 2026, Merit Incentives has approximately 94 employees across 4 continents, including AsiaEuropeAfrica. Key team members include Chief Technology Officer & Co-Founder: T. P.Chief Operating Officer: W. A.Chief Legal Officer: M. B.. Explore Merit Incentives's employee directory with LeadIQ.

What industry does Merit Incentives belong to?

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Merit Incentives operates in the Software Development industry.

What technology does Merit Incentives use?

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Merit Incentives's tech stack includes Google PageSpeedcdnjsWordPressTwemojiparticles.jsLightboxYouTubeOceanWP.

What is Merit Incentives's email format?

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Merit Incentives's email format typically follows the pattern of First.Last@meritincentives.com. Find more Merit Incentives email formats with LeadIQ.

How much funding has Merit Incentives raised to date?

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As of February 2026, Merit Incentives has raised $28M in funding. The last funding round occurred on Feb 11, 2025 for $28M.

When was Merit Incentives founded?

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Merit Incentives was founded in 2016.

Merit Incentives

Software DevelopmentDubai, United Arab Emirates51-200 Employees

Merit is a global engagement technology and solutions company assisting businesses to increase customer and employee engagement, via a suite of innovative cloud-based SaaS platform. enterprise solutions, applications and software. 

These technology and solutions are supported by a unique API-centric application providing its own merchant network with 6,000+ brands across 150+ countries - including 800+ retailers and merchants in the GCC alone - including rewards, digital gift cards, merchandise, offers & discounts, entertainment, travel incentives, mobile top-ups, making it a company that delivers on its promise of ‘thinking globally, acting locally’.

Section iconCompany Overview

Headquarters
Dubai, Dubai United Arab Emirates
NAICS Code
5112 - Software Publishers
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $28M

    Merit Incentives has raised a total of $28M of funding over 3 rounds. Their latest funding round was raised on Feb 11, 2025 in the amount of $28M.

  • $1M$10M

    Merit Incentives's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $28M

    Merit Incentives has raised a total of $28M of funding over 3 rounds. Their latest funding round was raised on Feb 11, 2025 in the amount of $28M.

  • $1M$10M

    Merit Incentives's revenue is estimated to be in the range of $1M$10M

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