Market Leader Advantage MERKUR’s market leadership in Slovenia and broad coverage across home, DIY, electro-installation, machinery, and metals create ample opportunities to partner on exclusive product ranges and cross-category bundles that drive larger, multi-channel orders from both consumers and professional buyers.

B2B Growth Potential A strong professional client base and diversified catalog open doors for targeted B2B growth through dedicated account management, volume-based pricing, and financing options tailored to contractors and industrial customers.

Omnichannel Readiness With modern retail centers and a capable tech stack, MERKUR is well positioned to advance omnichannel sales. Initiatives include launching a robust B2B e-commerce portal, seamless supplier integrations, and personalized merchandising to increase order frequency and average basket size.

Strategic Purchasing Power MERKUR’s scale supports favorable supplier negotiations, potential exclusive SKUs, and collaborative marketing programs that accelerate category growth and improve supply chain efficiency across both retail and professional channels.

Sustainability and Loyalty Exploring sustainability-focused product ranges in metals, electricals, and tools, paired with value-added services and training, can differentiate MERKUR, build trust, and deepen loyalty among both consumer shoppers and professional customers.