Expansion Opportunity Merlo Group is expanding its US footprint with new leadership and office space, signaling growing demand in North America. This creates opportunities to offer parts, service, and training programs to new dealers and customers, as well as potential fleet and maintenance contracts.

North America Growth Recent hires and dealer network expansion in the United States point to heightened market activity. Target regional accounts, distributors, and municipalities focusing on telehandlers and construction machinery to secure distributor partnerships and aftersales support contracts.

Parts & Support Appointment of a dedicated parts manager in North America highlights emphasis on parts availability. Position service and parts packages, extended warranty options, and rapid-response maintenance plans to capitalize on improved uptime for fleets.

Strategic Partnerships Alliances with regional dealers and integration of premium equipment portfolios (Merlo with MSM/DRH Limited) indicate a channel-driven growth model. Propose co-branded promotions, regional training, and bundled telehandler packages with complementary brands to win dealer- and customer-level deals.

Industry Event Presence Active participation in Cereals 2026 and ICE Expo shows Merlo investing in face-to-face engagement with agricultural and construction segments. Leverage event-led campaigns, on-site demonstrations, and lead capture to accelerate pipeline for new customers and regions.