Mid-sized Practice Target Merriman Holt Architects as a mid-sized architecture and planning firm with revenue in the low-to-mid single digits and a team likely in the 11-50 range, presenting an opportunity to offer scalable services and partnerships suited to growing practices.

Houston Focus Leverage the Houston, TX base to propose regionally tailored services, including local permitting, code compliance, and project delivery optimization that resonate with a firm operating in the Gulf Coast market.

Technology Edge Position digital tools and BIM workflow enhancements, cloud collaboration, and parametric design as ways to improve project throughput for a firm of this size seeking efficiency gains.

Revenue Growth With revenue in the $1M–$10M band, present a value proposition around scalable architectural services, phased project staffing, and supplemental design-build or administration support to accelerate project win rates.

Competitive Benchmark Differentiate by offering boutique-level responsiveness and specialized planning expertise that competes with larger firms on flexibility, client experience, and niche sector capabilities.