Public health partnerships Opportunity to expand partnerships with local health departments and event venues for on-site vaccination clinics, health screenings, and wellness programs leveraging the existing health and fitness positioning.

Events and sponsorship Leverage the venue’s outdoor amphitheater footprint to offer sponsored wellness events, fitness pop-ups, corporate wellness days, or branded fitness challenges aligned with audience attendance.

Wellness services Cross-sell wellness services and memberships to concert-goers and local residents, including mindfulness classes, post-event recovery sessions, and fitness coaching tied to the venue’s brand.

Value-added programs Create bundled offerings with local healthcare and fitness brands, such as preventive health screenings, nutrition workshops, and fitness assessments timed around event calendars.

Data-driven outreach Utilize the venue’s sizable audience and collaboration with health departments to gather insights for targeted B2C and B2B outreach, including corporate wellness partnerships and sponsorship sales.