Small team, high impact Target cross-selling opportunities with suppliers and service providers that cater to small construction outfits. Emphasize scalable roofing solutions, quick deployment, and low overhead practices suitable for a 2-10 employee operation.

Regional presence Despite a Michigan address in the description, the listed location is in Minnesota. Use a regional outreach approach to confirm primary service area and tailor outreach to local contractors, distributors, and roofing supply houses in Minnesota and nearby states.

Tech-enabled ops Leverage their listed tech stack (NetSuite ERP, ADP, Paylocity) to position integrated procurement, payroll, and project costing solutions. Propose ERP-friendly supplier catalogs and payment terms to streamline back-office workflows.

Industry peers Benchmark against similar companies with mid-range revenue and modest headcounts to craft competitive offers. Highlight value in efficiency gains, material optimization, and scalable roofing systems that fit small-to-medium projects.

Growth signals With reported revenue in the low to mid-range and a construction focus, propose scalable financing, material up-sell opportunities, and service contracts that align with repeat project cycles and potential expansion as project volume grows.